How Your Wine Label’s Paper Can Influence a Consumer to Buy Your Wine

How Your Wine Label’s Paper Can Influence a Consumer to Buy Your Wine
Designing a Wine and Beverage Label is an intensely personal undertaking for most wineries. The label is your opportunity to communicate the winery’s spirit and your passion for creating a unique product. Relying on the brand logo and information about the wine alone, however, misses a critical opportunity to convey a more emotional message about the quality and uniqueness of your wines.

Words are critical. They can tell the story of your winery and describe the taste of your wine. But emotions can play a role, too.

Once a consumer opens the bottle, the wine’s aroma draws them in through their sense of smell and then, as they take a sip, fully engages them through t